OUR STORY, TOGETHER.
It all begins with an idea… or in Natalie and Katrina’s case, two roommates drowning in PR packages. The pair found themselves looking around their small San Francisco apartment to see wigs hanging from light fixtures, corporate blazers on every chair, and inflatable pool toys in the living room, props that were ready to go for Natalie’s next skit. Let’s face it, there’s a side to influencing that the public doesn’t see - chaotic content schedules, late invoices, endless emails, and in our case, wigs hanging from light fixtures. Natalie experienced first hand the difficulty in finding a virtual assistant who came well-versed in the niche influencer space. Her roommate and best friend Katrina knew how to help. The two of them built out a repeatable process for onboarding a virtual assistant to the creator environment. Natalie and Katrina continue to live together in San Francisco, and enjoy switching between their “roommate” and “cofounder” hats daily.
Hi, I’m Natalie.
After experiencing the utter bleakness of 2020’s ‘Work From Home’ life, Natalie couldn’t help but take to TikTok to poke fun at the current state of Corporate America through @corporatenatalie. 1.2 million followers across platforms later, she’s now able to make people around the world laugh and bond over the shared hilarity of ‘New Normal’ nuances.
Hi, I’m KAtrina.
Katrina has four years of experience working in tech and one year of experience working as a virtual assistant for three influencers. She graduated from Santa Clara University with a degree in Economics and minor in Creative Writing. She is currently a Vice President at Silicon Valley Bank and a virtual assistant to an influencer / model.